Wall calendars are a standard year-end promotional strategy for companies that sell substrates. Designing a calendar that will command precious wall real estate is the challenge. For 2013, I had the task of creating a calendar for ITW Foils to showcase their i...
Top Five Considerations for Choosing Between Cold Foils and Hot Foils
Jul 3, 2012 | Cold Foils, Hot Foils, Foils
Print and packaging design professionals often wonder about the advantages of cold foil over hot foils. Cold foil is not a replacement for hot foil but instead an opportunity to expand the use of foil into more markets and applications. While h...
Why Metallic Effects Should be in Your Design Toolbox
Jun 7, 2012 | Cold Foils, holography, Hot Foils, hot foil, Foils
I'll admit it—I like shiny things. Shimmering, reflective surfaces beguile and tempt me. As an art director and artist, I have a passion for unique and beautiful surfaces—the juxtaposition of a brilliant, rich metallic atop a matte texture, intricate foil embo...