In the previous article, we covered the broad range of creative packaging design possiblities with custom holography. In this post, I'd like to demystify the process with a brief walk-through.
To start off, let's define "custom origination". It is the creation of a unique holographic treatment, typically incorporated into print, label, display or packaging. In this case, we are referring to a custom registered origination in which the light-refracting surface of a metallized paperboard is designed to correlate specifically to printed artwork. Note that holography can register to the entire print layer or can be used selectively to enhance areas of an image.
Here are the basic steps involved:
Did you know? Most metallized materials are capable of custom holographic finishes. Hot foils, cold foils, ReadyPrint™ foil laminate substrates, and EcoShine™ transfer metallized substrates are all available in diffraction patterns and custom holographic options.
Brands can now incorporate holography into product packaging quickly and cost effectively. ITW Foils offers a patented technology, iScan™, that eliminates the time and expense constraints associated with traditional dot matrix holographic methods, offering large hologram formats that can be embossed onto film, paper and board.
Benefits to printers and designers include: