There are more metallic design options than ever due to continual industry innovations to meet market demands for impact, speed, efficiency, and sustainability. For high-end products, hot foils and metallic substrates are still the top choice for characteristi...
hot foil
Beyond Hot Stamping: Metallic Effect Options
Aug 5, 2013 | Cold Foils, cold foil, tips, Hot Foils, custom, hot foil, Foils
Use Natural Attraction to Your Advantage in Brand Packaging Design
Jul 18, 2013 | Cold Foils, holography, custom-registered holography, cold foil, Hot Foils, ROI, shelf impact, custom holograms, hot foil, custom origination, Foils
As consumers, we tend to equate certain design elements and surfaces in packaging with quality product. Embossed foil stamping, gorgeous substrates, and high-end materials have proven appeal in crowded retail environments. Basically, packaging that s...
Why Metallic Effects Should be in Your Design Toolbox
Jun 7, 2012 | Cold Foils, holography, Hot Foils, hot foil, Foils
I'll admit it—I like shiny things. Shimmering, reflective surfaces beguile and tempt me. As an art director and artist, I have a passion for unique and beautiful surfaces—the juxtaposition of a brilliant, rich metallic atop a matte texture, intricate foil embo...