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hot foil

Beyond Hot Foil Stamping: Metallic Effect Options

There are more metallic design options than ever due to continual industry innovations to meet market demands for impact, speed, efficiency, and sustainability. For high-end products, hot foils and metallic substrates are stil...

Use Natural Attraction to Your Advantage in Brand Packaging Design

As consumers, we tend to equate certain design elements and surfaces in packaging with quality product. Embossed foil stamping, gorgeous substrates, and high-end materials have proven appeal in crowded retail environ...

Why Metallic Effects Should be in Your Design Toolbox

I'll admit it—I like shiny things. Shimmering, reflective surfaces beguile and tempt me. As an art director and artist, I have a passion for unique and beautiful surfaces—the juxtaposition of a brilliant, rich metallic atop a ...

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