There are more metallic design options than ever due to continual industry innovations to meet market demands for impact, speed, efficiency, and sustainability. For high-end products, hot foils and metallic substrates are still the top choice for characteristics like performance, compatibility, brilliant reflectivity, dimensionality, and robustness. For quick-turnaround projects, cold foils are increasingly popular because they require no upfront tooling and can be applied on press. The options can be used independently or layered— high-end applications often combine several different decorative print finishes on a single sheet.
SUBSTRATES: Laminates or Transfer Metallized substrates have a reflective surface. With these printable products, the metallic surface can be maintained overall or can be muted selectively with inks for aesthetic effect. Laminations, which are compound structures, offer the benefits of durability and some barrier properties. Metallized substrates, which are monostructures, convert and print similar to paper.
A variety of finishes, colors, patterns, and levels of sheen offer a range of potential brand implications. Any can be customized for further differentiation.
Clear hot and cold foils each impart a transparent effect similar to a thick varnish and are available in stock and custom diffraction patterns.
ITW’s origination technologies coupled with our film embossing and paper and paperboard lamination capabilities provide a one-stop solution for all of your holographic needs.
All of the following ITW products are customizable:
EcoShine™: Transfer Metallized Papers and Paperboards
Hot Foils: in a range of grades to meet any production challenge.
Cold Foils: high-performing options to meet any production challenge.
At ITW Foils, Making Brands Shine™ is our business. How can we help you?