---
title: Innovation - ITW Design Center
description: ITW Foils — technically superior foils, films and laminates. Specializing in hot foils, cold foils, holographic and metalized print substrates. We produce films, foils, and metalized laminations for print and packaging.
---

# INNOVATION

## Helping Brands Shine Brighter, Faster, Better

As you face ever-increasing demands, competition, shifting trends and market dynamics, ITW Foils will be there with innovative products and system solutions.
We are committed to remaining at the forefront of coating technology and new product development for the foils, film, lamination and tooling markets. This commitment is evident in our Research & Development efforts, employee training, capital investments and key acquisitions. Given this market commitment and the financial strength of a $15 billion business, ITW Foils is a company that our customers can feel confident in building long-term partnerships.

Some of our current innovations to help bring your customers’ brands to market with speed, efficiency and superior results: [ReadyPrint™ Lamination Films](https://www.itwshinemark.com/foils/laminates), [Holographic Design](https://www.itwshinemark.com/foils/customization), [High-speed Holographic Origination](https://www.itwshinemark.com/foils/customization), [Holographic Proofs](https://www.itwshinemark.com/foils/customization), [Seamless Holographic Films and Foils](https://www.itwshinemark.com/foils/seamless-holography), [Cold Foils](https://www.itwshinemark.com/foils/cold-foils) and [EcoShine™](https://www.itwshinemark.com/transfer-process), made with a [Sustainable](https://www.itwshinemark.com/foils/sustainabilitymenu) Foil Transfer process.

*[Contact us](https://www.itwshinemark.com/foils/general-inquiries)— we'll help your brand shine!*

- #### [![Cold Foils Primer](https://www.itwshinemark.com/hs-fs/hubfs/ITW_Foils_June2016_Theme/images/NerdGlasses2.jpg?width=74&height=75&name=NerdGlasses2.jpg) Cold Foil Academy Broaden the understanding of cold foils for efficient and effective shelf appeal](https://www.itwshinemark.com/foils/coldfoilsacademy)
- #### [![Cold Foils Primer](https://www.itwshinemark.com/hs-fs/hubfs/ITW_April_2021/Images/newInquiry-01.png?width=74&height=75&name=newInquiry-01.png) Foils Inquiries How can we help your project shine?](https://www.itwshinemark.com/foils/general-inquiries)